Embracing the Communal Moviegoing Experience
In a recent interview on the Variety podcast “Strictly Business,” Peter Kujawski, chairman of Focus Features, offered a compelling rebuttal to the prevailing belief that the market for adult-focused specialty films is fading away. Contrary to popular opinion, Kujawski argues that we might be on the cusp of a new golden age of cinema, characterised by originality and filmmaker-driven content.
Kujawski highlights the success of last year’s summer blockbusters, “Barbie” and “Oppenheimer,” as prime examples of this resurgence. These films, he notes, captured audiences’ imaginations with their wholly original concepts and executions, challenging the notion that only franchise-driven movies dominate the box office.
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Despite the perception that specialty films struggle to attract audiences, Kujawski points out that habitual moviegoers, those who frequent theatres regularly, actually rate these films highly. This suggests a dedicated niche audience that craves unique and thought-provoking cinematic experiences.
Central to Kujawski’s argument is the unique communal experience of watching films in theatres. He emphasises that this shared experience enhances the storytelling process, creating a connection between the audience and the story unfolding on the screen. Unlike solitary viewing at home, the collective reaction of a theatre audience adds depth and richness to the viewing experience.
Kujawski calls for a renewed focus on promoting this communal aspect of moviegoing by both studios and exhibition. He believes that emphasising the value of the theatre experience, with its state-of-the-art audio and immersive environment, can reignite interest in specialty films and bolster the overall theatrical experience.
As the film industry grapples with evolving consumer preferences and the rise of streaming platforms, Kujawski’s perspective offers a refreshing reminder of the enduring appeal of cinema. By embracing the communal nature of moviegoing and championing original, filmmaker-driven content, the industry may indeed be poised for a renaissance—a new era where specialty films reclaim their place in the spotlight
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