Roadshow Direct Movies
Roadshow Films is Australia’s leading independent film distributor, producing and distributing acclaimed film and television releases in Australia and New Zealand for over fifty years.
Roadshow has released record-breaking cinematic classics such as Priscilla: Queen of the Desert, Muriel's Wedding, The Castle, Mao’s Last Dancer, Happy Feet, and Red Dog, as well as more recent box office successes; Oddball, Paper Planes, Penguin Bloom and The Dry.
Customers
50k
Product
MY BRAND MOVIES
Experience
STANDARD | GOLD
Prior to partnering with Choovie Group Roadshow lacked a central space where they could present their movies and facilitate ticket sales to their members.
It was a unexpected use case for our mybrand movies platform. However, the importance to a movie distributor of being able to gather a movie-loving audience and then provide this audience with discounts to see their movies, soon became apparent.
The flexibility of the mybrand movies platform was the key. The platform was locked down to only Roadshow movies, and it can be “reskinned” whenever a feature movie is released. Finally, the reams of data that the platform makes available to Roadshow for the first time provide them with new insights that they can use in future movie releases.
